Building in public · Updated March 2026

One engine.
Every platform.

ConvOwl starts where most founders already are — GitHub. Then grows into every platform, every channel, every signal that drives conversion.

1
Phase 1
GitHub A/B Testing
Beta · Building now
Sequential A vs B Testing
Under construction

The foundation. ConvOwl connects to your GitHub repo, maps every page, defines the right KPIs per page type, and starts testing — one variant against your current version. Simple, safe, and fully autonomous.

GitHub repo connection — one-click setup, no local tools required
Automatic page mapping & scoring — every page classified (Hero, Pricing, Blog, About) and scored 0–100
KPI auto-definition per page type — Conversion Rate for Hero, Click-to-Trial for Pricing, Engagement for Blog
A vs B sequential testing — one variant tested at a time against the current baseline
Statistical significance engine — configurable sample size (10–150 visitors), auto-declares winner
Auto-deploy winner + backup on every change — winner pushed to main branch, rollback always available
Full page rebuild proposals — when incremental tests aren't enough, ConvOwl proposes a structural redesign
Multi-Variant Testing
Coming in Phase 1

Instead of testing one variant at a time, ConvOwl will run 20–30 variants simultaneously — dramatically speeding up the evolution cycle. More data, faster winners, compounding improvements.

20–30 simultaneous variants — test headlines, layouts, CTAs, and colors at the same time
Parallel statistical analysis — each variant tracked independently, winner emerges faster
Generational compounding — the winning variant from each round becomes the new control
Industry Benchmark Network
Coming in Phase 1

Right now your conversion score is measured in isolation. With the benchmark network, ConvOwl compares your page metrics against anonymized data from other sites in your industry — so you always know what "good" actually looks like.

Anonymized peer comparison — see how your Conversion Rate, Bounce Rate, and Engagement stack up against similar sites
Industry-aware scoring — a 2.5% Conversion Rate means something different for SaaS vs. e-commerce; context matters
Gap-driven prioritization — pages where you're furthest below the industry average get flagged first
2
Phase 2
Website Builders & CMS
Planned
No-Code & CMS Integrations
Planned

Not everyone deploys from GitHub. ConvOwl will meet founders where they already are — WordPress, Webflow, Framer, and the rest. Same autonomous testing, zero code required.

WordPress Next
Webflow
Framer
Wix
Squarespace
Shopify
3
Phase 3
SEO, GEO & Growth Engine
Future
Automated SEO Optimization
Future

ConvOwl expands beyond on-page conversion into organic visibility. Meta tags, heading structure, internal linking, and content quality — all tested and improved autonomously.

Meta title & description optimization — A/B tested for CTR in search results
Heading & content structure analysis — semantic improvements, readability scoring
Internal linking optimization — automatically improves link architecture for crawlability
GEO — Generative Engine Optimization
Future

Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI are increasingly where people discover products. GEO optimizes your content to be cited, summarized, and recommended by large language models.

LLM visibility scoring — measure how often and how accurately AI tools describe your product
Content framing optimization — structure content in a way that's more likely to be cited by AI
Schema markup automation — structured data that helps both traditional and AI search understand your pages
Custom KPIs, Funnels & Teams
Future

Define your own success metrics and track full conversion funnels across multiple pages. Bring your team — assign roles, review proposals together, and ship faster as a group.

Custom KPI builder — define any metric as your optimization target, not just default ones
Multi-page funnel tracking — optimize for checkout completion, not just individual page performance
Team roles & proposal reviews — collaborate on rebuild suggestions before they go live

Start at Phase 1.
Grow from there.

Join the beta today — GitHub-first, free to start, and evolving every week.

Get early access — Connect GitHub